Complexity is debt. I pay it down.
12 years designing enterprise SaaS, e-commerce, and community platforms people actually trust.
Cisco | Compensation Experience
One Paycheck. Four Tools. Zero Answers.
Product Strategy · Zero-to-One Vision · UX Research · Enterprise Design
When sellers stopped trusting their pay, they built spreadsheets. We built them an answer. Cisco's 17,000+ commissioned sellers needed four tools to answer one question: am I being paid right? I led design on a from-scratch vision for the entire compensation experience, grounded in research with 1,100+ sellers across 65 countries. It won executive funding and is in development now.
hOp | Community Platform
Three audiences. One feed.
Product Strategy · Design Direction · UX/UI Design
A community app with three customers and one bet: get the resident to stay, and the property owner and the local business both win. Here's how I turned "borrow a hammer" into a behavior-change problem, and what I'd still test if I had the data.
Cisco | On-Premis Licensing
The customers who can't touch the cloud.
Design Leadership · Enterprise UX · Information Architecture · Design Systems · UX Research
COMING SOON!
Hi, I’m Tina.
Complexity doesn't just slow people down. It teaches people not to trust you.
I've spent 12 years finding where trust quietly leaks out of a product. The workaround, the side spreadsheet, the number nobody believes. Then I lead ecosystem-level design to earn it back.
I led the design vision for a global salesforce's compensation experience, grounded in research with 1,100+ sellers across 65 countries, pitched to executives and greenlit. On a 17-designer team unifying a licensing ecosystem, I led the on-premise platform from firefighting to general availability, built for customers whose security requirements are so strict they can't touch the cloud.
Before that, an e-commerce purchase flow where trust itself was the conversion metric, and a three-sided community platform serving residents, property managers, and local businesses, where I ran design for the startup.
I've mentored at every stop along the way, including an executive assistant who became a product designer and went on to own a platform's iOS and Android apps. That one might still be my favorite thing I've been part of.
Prefer email? tinamhern@gmail.com
Design Philosophy
My Philosophy
Complexity is a debt, and users pay the interest.
Nobody designs a confusing product on purpose. It accrues, one reasonable decision at a time, until someone needs three tools and a spreadsheet to answer one question about their own work. Users rarely complain about that. They compensate. Every workaround is a design brief, and a pile of them is a roadmap.
Never throw data at a user.
Data-dense doesn't have to mean dense. A screen full of accurate numbers that answers nothing is a failure, even when every number is right. I learn the domain well enough to know which number carries the story, then build the hierarchy around it. Beautiful visualizations get cut when testing shows they don't do the work.
Ambiguity is the assignment.
The projects that need design most are the ones with no requirements, no budget, or no clear owner. I've said yes to work before it was funded and joined a project in firefighting mode and helped move it to building with intention. Then I make sure the next person doesn't fall in the same gap.